Align Your Prize With Your Audience
The more a giveaway item aligns with the target demographic's interests and the more directly it ties to the consumption of the brand
The more a giveaway item aligns with the target demographic's interests and the more directly it ties to the consumption of the brand
A new study lists the companies consumers are most likely to recommend to their friends and family
Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students
Jon Schneider, executive VP and director of client service for the flagship office of MRM Worldwide, died suddenly on Sunday, March 22, at his home in Brooklyn, NY.
Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story
Best Western International is stirring up some tomfoolery for April Fool’s Day.
Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events.
Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker. The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut…
This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.
A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes.