Chicken of the Sea’s Christie Fleming on Why it Chose Walmart
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.
Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
Brands like Always are seeing that storytelling is the best way to engage consumers. Here's why.
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
In my household, “Rogue One” doesn’t need any marketing. All of us exhibit extreme nerd tendencies, and with boys ages 11 and 13 in the house, anything “Star Wars” is always top.