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West Elm: Come for the Shopping, Stay for the Night?
In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.
In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.
Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.
Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York.
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.
Many young entrepreneurs are coming around to the allure of B2B after stumbling in their attempts to get a B2C venture off the ground.
Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.
The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day.
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.