Channel | Profiles & Campaigns

Remember the golden age, when movie superheroes didn't have to fight their marketing battles in social media, before they hit the big screen?

Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.

Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.

In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.

Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.

To celebrate Women’s History Month, Stacy's Pita created package designs modeled after the real posters and signs women used from pivotal moments in history.

Head of marketing Travis Roffler weighs in on the Continental Tire MLS sponsorship, the huge growth of MLS and activating to the massive fan base.