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Plans to Rebrand MGM Halted After Las Vegas Attack
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts.
At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."
Hear from Birchbox's CMO on how it built a "war room" to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
If you’re one of the many “Rick and Morty” fans who have been craving McDonald’s Szechuan Sauce since April Fool’s Day, mark October 7 on your calendar.
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.
Marketing conferences don’t typically make national headlines, but Inbound hit the jackpot this week thanks to a keynoter Michelle Obama's comments on the last election.