Wakanda Forever: Black Panther’s Lessons for Marketers
When he’s not busy defending the nation of Wakanda, Marvel’s Black Panther can teach marketers a thing or two about building demand for a new property.
When he’s not busy defending the nation of Wakanda, Marvel’s Black Panther can teach marketers a thing or two about building demand for a new property.
Stacy's Pita is showing its support for Women's History Month through its packaging.
In a bid to attract more women to its brand Johnnie Walker Black Label has unveiled Jane Walker.
People—over 21, of course—can ask The Ritas any question they want and they’ll get back a to-the-point answer.
The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content.
Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.
Subway's new "Anthem" video features live action and user-generated content that shows people living life and how Subway fits into those experiences.
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.
Judging is now underway to see who will win the McDonald's Bling Mac Contest, a special promo for Valentine's Day.
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role