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Crafting Buzzy Brand Experiences for B2B Millennials
Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.
Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
The MTA has taken a stand on just how far it will go with the types of ads and content it shares with its millions of daily riders.
The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds.
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers.
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
Dixie reaches out to get kids to brush properly with a fun and engaging mobile game.
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
Derek Detenber on its PGA Tour partnership, marketing to men and how its plans to move forward.