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Hybrids Powering Automotive Marketing Disruption
Green tech is forcing automotive manufacturers like Hyndai and Accura to get more creative in their marketing.
Green tech is forcing automotive manufacturers like Hyndai and Accura to get more creative in their marketing.
Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust. How can your brand choose the right influencer as their champion?
What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.
Who says financial marketing can't be fun? TD Bank's Arianna Orpello shares the localized strategy behind the "Unexpectedly Human" campaign.
Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver, who posted a hilarious and weirdly poignant report on the saga.
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world would look like if everyone loved like a mother, even if they’re not your mother.
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.
Brands looking to spend their festival marketing dollars at Woodstock 50 this summer will need to invest elsewhere.