It's no big news that the United States lags behind other countries in mobile technology adoption. Australian mobile marketing firm 5th Finger recently rolled out here intending to change that. Direct chatted with founder/vice president of marketing Steen Andersson and CEO Campbell Corfe about the challenges they're facing in getting Americans to go mobile.
Two marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning.
Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day.
Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users
Having won a settlement with AT&T Mobility, Florida Attorney General Bill McCollum is now setting his sights on Verizon, Sprint/Nextel, Alltel and T-Mobile. The state will
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong
Latin-Pak has introduced a mobile marketing program for targeting Hispanic consumers.
Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands.
The GSM Association (GSMA) international trade association for mobile phone operators is conducting a study in the United Kingdom in a quest to establish common measurement standards for mobile advertising worldwide.
Pizza Hut has launched a mobile marketing campaign in Hong Kong offering coupons that can be downloaded to cell phones.
