Channel | Mobile

Mobile Advertising Discovers America

|  by Chief Marketer Staff

Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.

It’s Mobile, Baby!

|  by Chief Marketer Staff

Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas' first

U.K. Orders Virgin to Encrypt Mobile Devices

|  by Chief Marketer Staff

Virgin Media Ltd. has been ordered to encrypt all portable or mobile devices which store and transmit personal information, following the loss of an unencrypted compact disc containing the personal details of more than 3,000 customers and prospects, according to the U.K. Information Commissioner

Timberland, GSI Settle Text-Message Spam Suit

|  by Chief Marketer Staff

The Timberland Co. and GSI Commerce Inc. have agreed to a $7 million settlement in a class action lawsuit in which the plaintiff alleged the outdoor apparel merchant and the e-commerce services provider sent text-message spam to thousands of consumers

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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