Marketing Budgets Increasing: CMO Council Report
More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.
More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.
Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.
Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.
Black Friday sales were up, as consumers shopped both online and instore in droves. Here's a round-up of the weekend's stats and trends.
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.
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Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.
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