Channel | Mobile

Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?

With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.

Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.

“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15.

Only 16% of people will try an app more than twice before deleting it, according to Compuware.

The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram.

While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.

PROMONext: Educational content you won't get anyplace else from top brand marketers from Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance.

KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.