Channel | Mobile

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

There's plenty of discussion going on around vertical videos. Here's an update on what you need to know.

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!