Channel | Mobile

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.

Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.

John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.

Marketing trends can be hard to predict. Here's a look into the future at 10 marketing trends that will help you drive conversations and conversions.

Through the inclusion of SMS into a marketer's mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.