Ways Mobile Technology Can Differentiate Your Rewards Program
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.
When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales
Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.
Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.
The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.
Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.