Channel | Mobile

Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs.

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.

Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.

The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.