Channel | Loyalty Marketing

We ask several top marketers….what matters most in professional (and personal) ROI?

With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .

KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.

The Amazon Dash Button is revolutionary, but how much of an impact will it have? This article offers eight benefits CPGs can expect from the Dash Button.

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.

U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here's what you need to know.

Target is upping its data game to learn more about its customers so it can be more personal in its communications.

Getting the best right information out of your CRM system can improve your marketing mix across all channels.

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders