Channel | Loyalty Marketing

McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day.

This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.

Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.

Hell hath no fury like a spurned loyalist, says Hal Brierley, and that means marketers need to understand what loyalty program members really desire.

Here's a look at how eight of the most iconic product packaging lining store shelves came to be.

As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.

Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.

Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the "Clean Start" campaign and the challenges working with Ryan Lochte.

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.