Channel | Loyalty Marketing

The Drive to Go by Toyota concept is a mix of fast food, coffee shop, rental cars and a not-so-subliminal message to—when you’re ready—buy a Toyota.

Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say nothing.

Taco Bell and Forever 21 collaborated to show off a new line of limited-edition, Taco Bell-themed clothing.

Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts.

Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."

Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.

In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.

Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.