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American Express’ Secret Garden at Coachella
American Express added a fresh take to its fourth year at Coachella, staging an exclusive destination for its VIP customers.
American Express added a fresh take to its fourth year at Coachella, staging an exclusive destination for its VIP customers.
The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels. To celebrate, the brand has debuted a line of clothing and accessories.
Building a brand community doesn’t have to be daunting: Engage with, nurture and capitalize on the behavior that may already accompany your product or service.
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
Media agencies are missing a number of key opportunities when marketing to LGBTQ consumers. Learn how the divide breaks down in this new research.
7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.
Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.
Apple has filed a new trademark application for its classic rainbow-colored logo prompting widespread speculation about what exactly it will be used for.