Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here's two innovative ways to use geo-fences at events.
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here's two innovative ways to use geo-fences at events.
General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.
Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
Hostess is whetting consumers' appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
Snapple's “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T.
Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.
The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.