![WestJet](https://chiefmarketer.com/wp-content/uploads/2013/12/WestJetKiosk-160x125.jpg)
WestJet’s PR (Holiday) Home Run
WestJet plays Santa Claus to passengers and gets plenty of PR and love.
WestJet plays Santa Claus to passengers and gets plenty of PR and love.
Macy's has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.
An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.
AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.
Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.