![Gwen Stefani Make Me Like You](https://chiefmarketer.com/wp-content/uploads/2016/02/gwenstefani-160x125.jpg)
Target + Gwen Stefani, the Latest Live TV Event
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
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Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.
Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.
Heineken has added another notch in it "Cities" campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.
Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.