![Johnny Cupcakes](https://chiefmarketer.com/wp-content/uploads/2017/09/johnny-cupcakes-850-160x125.gif)
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.
Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.
Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.
Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.
Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.
Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
eSports is a still nascent industry filled with commercial opportunity. The growth is staggering and brands want in.
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy behind the “Welcome to the Family” Prego consumer experience.
Frito-Lay's The Spotted Cheetah fine-dining restaurant in New York City is serving all things Cheetos with help from celebrity chef Anne Burrell.