With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.
Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald's, Budweiser, Pizza Hut and Burger King.
Grab your pumpkin cider—with or without a splash of rum—and get to it! You don't want to miss the hottest B2C reads from October!
For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.
A Carnival Cruise Line sweepstakes with the New Orleans Saints raises awareness and funds for a cause close to the heart of Super Bowl champ Drew Brees.
To introduce its 1933 Repeal Reserve, Bud and Lyft are planning a day of free rides in vintage cars in New York City to celebrate the repeal of prohibition.
Taco Bell and Forever 21 collaborated to show off a new line of limited-edition, Taco Bell-themed clothing.
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."
Hear from Birchbox's CMO on how it built a "war room" to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
