What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I'm not the only one who curses over that
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
The endless pursuit of loyal customers - an effort now intensified by the online shopping phenomenon - has retailers sprucing up their stores and giving
Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal
The big are getting better.Major packaged goods companies and retail chains are earning each other's respect by improving strategy and execution. That's
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties' Cash Back for Schools program in 58 malls. Shoppers turn in
Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores
