PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out
Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.
Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions' greatest strengths:
At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.
If done well, events can be a marketer's dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams
Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate
The N, Nickelodeon's nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will
Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail
McDonald's Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo's scheduled