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P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.
Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.
Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.
Who says financial marketing can't be fun? TD Bank's Arianna Orpello shares the localized strategy behind the "Unexpectedly Human" campaign.
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
Brands looking to spend their festival marketing dollars at Woodstock 50 this summer will need to invest elsewhere.