Channel | Events

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

You don't ask for cola when you're thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more

WHAT'S THE sexiest word in the English language? Any marketer knows: "NEW!" But with a slew of new products hitting store shelves, it takes a savvy promoter

Vegetarian Times is launching a cooking tour to mark its 30th anniversary and tout its redesign. The seven-state tour will bring regional chefs to supermarkets to give cooking demonstrations. The first 100 shoppers at each stop get a goody bag with ...

Samsung Electronics America Inc. has opened a virtual showroom in New York City. The Samsung Experience, at The Shops at Columbus Circle in Manhattan's Time Warner Center, features hundreds of Samsung products in demonstrations such as a virtual world ...

Avon Products, Inc. is on the road offering up makeovers and samples to show off its new line of color cosmetics. The mobile tour began in July and will make stops in 17 cities before coming to a close in Columbus, OH, next month. The direct seller of ...

The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education. To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High ...

The Motorcycle Hall of Fame Museum has announced a national two-year mobile tour to complement its next major exhibit, Motocross America, scheduled for a Spring 2005 unveiling. The tour, presented in a custom-designed 53-foot transporter, will bring the ...

Discovery Kids is using a comic book created especially for its Tutenstein TV series to get kids interested in the show. More than 1 million comic books, created in a partnership with Marvel Comics, are being distributed by Discovery Education as part ...

Members of the U.S. Women's National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women's Sports Foundation's GoGirlGo! Initiative. Starbucks, United ...