Toyota Scion’s Screening Tour Teams Rock and Film Makers
Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.
Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.
Starbucks Corp. plans to boots its reach and open full-service licensed stores in Stop & Shop supermarkets this year. The deal puts the squeeze on rival Dunkin’ Donuts, which already operates in more than 100 Stop & Shops.
Federated Department Stores has hired Anne MacDonald as CMO for the retail giant and president of Macy's Corporate Marketing division.
Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.
When looking for a job, college students will take all the help they can get. And thanks to a mobile tour launched this month to promote CBcampus.com, a...
Wal-Mart Stores will remodel 1,800 stores over the next 18 months and expand its Metro 7 private-label clothing line to 1,500 stores as part of its ongoing effort to appeal to higher-end shoppers.
Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.
Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories.
Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association's 2006 Basketball tournament as a sponsor targeting African Americans.
Toshiba America Consumer Products LLC kicked off a tour last week to launch its first U.S.-marketed high-definition DVD players.