USA Networks Seeks ‘Characters’ For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.
Federated Department Stores this week settled a claim by the New York attorney general over misleading sales promotions and ads.
Arby's Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games.
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com.
White-shoe bankers, beware: Washington Mutual has taken to the streets of the Big Apple and the Windy City this week with teams of guerilla marketers who are spreading the word on the company's new roster of free financial services.
Kohl's Department Stores this week begins its 26-market tour as title sponsor of the Kohl's U.S. Youth Soccer American Cup.
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations.
Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks.