Sears Breaks Spring Ads; New CMO for Kmart
Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.
Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.
Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina.
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.
Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.
The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.
Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.
TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale's.