Yamaha Speeds into Dew Action Sports Tour
Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.
Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state's residents a chance to win a trip to the event and receive racing merchandise.
kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.
Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits.
Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity.
Is it a bid against Dunkin' Donuts? An effort to muscle in on Starbucks? McDonald's is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.
McDonald's will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.
Sprite is hitting the streets this summer with a host of promotions focusing on its "lymon" taste and a fresh new look.
Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.