Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey
We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.
Channel | Events
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse
A look at Corona's virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.
IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM's flagship conference has new formats, immersive activations and concise content.
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year's Experiential Marketing Summit.
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events
The results of Event Marketer's latest Pulse survey, on AI in events.
Sports Sponsorship: Four Tips for Engaging Pickleball Crowds
How to engage fans of the nation's fastest-growing sport.
Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent
We talked through C4 Smart Energy's rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
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