Adobe Chief Brand Officer Talks Experiential Strategy at the 2024 Sundance Film Festival
Heather Freeland, Chief Brand Officer at Adobe, talks program strategy, engagement and advice for fellow brand marketers at Sundance.
Heather Freeland, Chief Brand Officer at Adobe, talks program strategy, engagement and advice for fellow brand marketers at Sundance.
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
A look at the top CTV trends present at CES 2024.
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand's latest global marketing campaign.
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
Three strategies to keep in mind when scaling a mission-driven business through partnerships.
State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
Click here to view the 2023 winners!