Channel | Events

Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.

Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.

Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker's 10-city Zoom-Zoom Live Tour.

Summer settings provide many opportunities for brand marketers to spend quality time with consumers. My company, Grand Central Marketing, has activated many summer promotions to reach consumers where they spend their leisure time

TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.

Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.

Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.

Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.

Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.

Cranium is extending its reach into grocery store aisles under two new deals with Skippy Peanut Butter and Minute Maid to tout its new Giggle Gear toy line.