Events
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Engagement
Melitta Readies Campus Tour
Melitta USA takes its new single-serve coffeemaker to college this fall with a 36-campus tour. Melitta will tout its Ready, Set, Joe One-Cup coffeemaker with a sampling program slated to reach 300,000 students. Sample packs include a Ready, Set, Joe …
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Engagement
Cotton Inc. Hosts Mall ‘Camp’
Cotton Inc. and Seventeen Magazine are wrapping up a weeklong event that sent 50 high schoolers to camp at their local mall. “Cotton’s Fashion Camp” runs through Aug. 5 at General Growth Properties’ upscale Galleria Dallas mall, with seminars conducted …
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Engagement
‘truth’ Brings Warped Tour to TV
Anti-tobacco campaign “truth” has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth’s marketing tour team. One of truth’s bright-orange “truth trucks” travels with the Warped Tour as part of the …
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Acquisition
Ford Taps Music Artists for Promos
Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …
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Engagement
NBA Courts Europe with Basket Jam
The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.
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Acquisition
Kissables Looks for On-Air Jinglers
Hershey’s Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.
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Engagement
Coca-Cola Debuts Iced Tea Like “Mom Used to Make”
Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.
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Engagement
Macy’s Converts Field’s Shoppers, Stars in TV Series
Marshall Field’s shoppers may be losing their stores, but they won’t lose their frequent-shopper perks.
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Engagement
Disney Brings ‘Magic’ to Kroger Stores
Disney characters are adding a little magic to grocery store shelves under a new deal to launch a line of branded products at Kroger stores.
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Engagement
Toyota Promotes Yaris Via Tour, Video Game Ads
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris.