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Top Qualities for Winning Brand Marketing Partnerships
Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.
Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.
The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels. To celebrate, the brand has debuted a line of clothing and accessories.
New print ads by Burger King suggest that McDonald's execs have been grilling burgers in their backyards.
As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for the "Doorbell Dance" video campaign and sweepstakes.
Building a brand community doesn’t have to be daunting: Engage with, nurture and capitalize on the behavior that may already accompany your product or service.
The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies.
Peet’s Coffee got into the spirit of Coachella this week with several brand activations to promote its chilled Cold Brew.
Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal.