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State Street Global, Grant Thornton, Hiscox Win B2 Awards
Campaigns featuring Fearless Girl and the PGA helped top brands win big at the ANA's B2 Awards. Here's a recap.
Campaigns featuring Fearless Girl and the PGA helped top brands win big at the ANA's B2 Awards. Here's a recap.
Tapping employees as influencers is one of the hottest trends to build authenticity and trust with consumers, while having some fun at the same time.
We hope you’ll join us for the PRO Awards Luncheon and Gala to learn which campaigns will take home the Gold Awards.
A virtual cry for help from imprisoned Gorillaz bassist Murdoc Niccal’s via chatbot is the latest move in the band’s promotional push for its upcoming album.
Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today.
As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.
Festival marketing is a hot topic and LG has joined the ranks with an expansive, interactive experience at Bonnaroo.
Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport.
The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal winning ideas. Eat. Laugh. Here's a peek at handful of outstanding finalist's campaigns.