Channel | Engagement

Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

Q. Somebody told me that you can't send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According

On its way back from bankruptcy, Frederick's of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment

One post-election boon to direct marketers is the promotion of Sen. Susan Collins (R-ME) to chairman of the Senate Government Reform Committee. Maine

Mrs. Beasley's known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

Over a decade ago, a group of postal geeks from around the world got together to share their knowledge and experience of the wonderful, wacky art of postal