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Bud Goes Big with World Cup Snapchat Campaign
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.
What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
Video or live action? Choosing the right format is crucial for your brand—here's four questions to ask to help you decide.
Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.
Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
Coke joined in this week's historic summit between U.S. President Donald Trump and North Korea's Kim Jong Un using social media and a digital billboard.