Vlasic Spurs Trial with SUV Sweeps
Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of
Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of
Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get
Pepsi-Cola Co. and Apple Computers will make 100 million bottles sing in an under-the-cap promo that lets consumers download free songs. The February-March
It's a phone. It's a camera. It's a PDAno wait, it's the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,
In-store radio network POP Radio has acquired the SmartSource Radio network from News America Marketing. With the acquisition, POP Radio will broadcast
MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day
Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics' hot-rod talent to Yoo-hoo's irreverent
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights.
A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they
Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5 million