Channel | Engagement

Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked

The Travel Channel entered a media and marketing deal with The Reader's Digest Association, Inc. for the network's new series John Ratzenberger's Made

Interstate Bakeries Corp.'s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

Carl's Jr. and Hardee's QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through

H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although

Sixteen hundred Canadians are going to have parties in their pants, and adult products marketer Adam & Eve has spent more than $47,000 putting 'em there.

Didn't think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they're already loaded

ABC Television Network last month formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming.

Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

Carmen's Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.