Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS ...
Starbucks held its first North America sampling day yesterday to let customers taste its new light blended coffee. Customers were invited to visit any U.S. or Canadian retail store to get a free cup of one of three new light blended coffees: Coffee ...
In celebration of rock 'n roll, online travel company Orbitz is launching its Summer of Rock promotion, which offers an online, multi-city backstage pass to visit the country's music landmarks. The Summer of Rock promotion can be found at ...
To build hype for the launch of its new TV series Celebrity Blackjack, Game Show Network (GSN) is launching the online Lucky Stars Sweepstakes. The promotion begins July 1 in advance of the July 5 premiere and runs through July 20. Consumers are offered ...
Spidey hits theaters nationwide today, but promotional partners have been gearing up for the sequel's premiere for months. More than 14 different brands have stepped up to help sustain the costs of marketing the film to audiences nationwide, but has ...
With gas prices at an all-time high, Taco Bell hopes that customers will notice its new Big Bell Value Menu as it gives away thousands of gallons of gas. The national Big Bell Value Fill Up promotion will take place in nearly a dozen markets across the ...
Subway Restaurants, Warner Bros. Consumer Products and DC Comics are teaming up to introduce a collection of four premiums based on Kids' WB's animated series Static Shock. The toys are available through July 4 in Subway Kids' Pak meals at participating ...
Diageo, set to pay millions to sponsor a top car racing team, was rebuffed by NASCAR, which said no to allowing a hard liquor company to sponsor Jeff Burton's No. 99 Ford. NASCAR does allow beer and malt liquor sponsors but has had a long-standing ...
A woman in a race to dig for diamonds in the infield at last Thursday's Delmarva Shorebirds game was rushed to a hospital after she tripped in a crowd of gemstone-hungry mad dashers. "She didn't find jewelry, but the good thing was, she was treated ...
