Channel | Engagement

Kids’ Contest Focuses on Hometowns

|  by Chief Marketer Staff

To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what's cool where they live. After students have learned what makes their hometown ...

Ecko Trolls Malls for Talent

|  by Chief Marketer Staff

Apparel marketer Ecko Unltd. is running a 10-city mall tour to find models for its upcoming print ads. The American Dreams Model Search and Mall Tour began July 10 and runs through Sept. 18. Consumers visit the American Dreams center to audition for ...

JPMorgan Chase Sponsors Leadership Day

|  by Chief Marketer Staff

Young tennis fans from the Los Angeles area got a lesson from industry leaders on the business of tennis yesterday at the JPMorgan Chase Leadership Day for Kids, which was held during the JPMorgan Chase Open at the Home Depot Center in Carson, CA. ...

While You Were Out Offers up a Dream Room

|  by Chief Marketer Staff

TLC is helping lucky homeowners upgrade their spaces with the Win While You're Out sweepstakes beginning Sept. 13. TLC and partnering affiliates will give consumers nationwide the opportunity to win a $10,000 grand prize to turn an ordinary room in ...

NASCAR Teams With Cartoon Network

|  by Chief Marketer Staff

NASCAR and Cartoon Network have teamed to develop the NASCARtoon Racing brand, a customized on-air and online campaign sponsored by Kellogg's and designed to engage young fans with the excitement of NASCAR racing through the familiarity of their ...

RadioShack Dangles Universal Orlando

|  by Chief Marketer Staff

RadioShack is sending 140 lucky winners on free trips to Universal Orlando as part of a July sweepstakes to drive in-store traffic. From now through July 29, customers can visit any participating RadioShack store and pick up a registration form or visit ...

Clear Channel Touts Low-Carb Snacks at Concerts

|  by Chief Marketer Staff

Clear Channel Entertainment promotes low-carb treats at its concert venues with a Sweet Seats of Summer promotion. Clear Channel signed Carbolite Foods' CarboRite as the official low-carb snack for 20 amphitheaters in top markets. Concertgoers can win ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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