![kfc float](https://chiefmarketer.com/wp-content/uploads/2018/07/kfc-float-850-160x125.png)
KFC Goes for the Unexpected in Consumer Connections
Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?
Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.
It's the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O'Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.
While traveling in Croatia this month, a women in our hiking group ordered an Aperol spritz. We all wanted to know what it was.
Prime Members were primed and pumped to shop, shop, shop when the website crashed and all hell broke loose.
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
Only 23 percent of customers say they have a ‘relationship’ with a brand, that leaves the other 77 percent that can be converted to brand advocates.
The Pay Your Age promotion was so overrun with parents and children that most had to be turned away due to safety concerns crushing the souls of untold numbers of kids.
Following hack, chatbots and fake photos, Casper continues it disruptive marketing strategy with a sleep pop-up.