This fall kids can get their hands on Yu-Gi-Oh premiums at Burger King restaurants following the August release of the new feature film Yu-Gi-Oh The Movie. Twenty different pyramid-shaped puzzles will be packed in the meals that when taken apart revel a ...
Warner Bros.' Kids WB! last week kicked off a five-city theme park tour to showcase its fall line-up of shows. The Kids WB! Crash the Backlot Tour travels to Six Flags parks with a screening room to preview new shows, including The Batman; a sound ...
NBC will leverage its recent merger with Universal to promote its coverage of the Summer Olympics, staging events at Universal's theme parks to entice viewers. "It's a great way for us to bring our around-the-clock coverage to our theme parks and ...
Kohl's Department Stores is giving away a private Michelle Branch concert in its back-to-school sweepstakes. Kids go in-store to see if it's a concert ticket The Ticket to Win campaign distributes game pieces in-store and via FSI. Shoppers bring their ...
This month, Simon Malls has launched marketing events targeting teens and women: Simon DTour Life is a fusion of teen music and brands and Simon Mall for You is a tour about relaxation, fashion and rejuvenation for women. Simon DTour Live visits 25 ...
Legislation regulating gift cards continues to be enacted, adding to an already confusing array of laws that often vary from state to state. "You have a real mish mash of rules," said Incentive Federation attorney George B. Delta. Delta outlined a ...
MasterCard is collaborating with Bed, Bath & Beyond for a back-to-school promo targeting college freshmen. Shoppers are automatically entered in the sweepstakes each time they make a purchase via MasterCard at Bed, Bath & Beyond (in-store and online). ...
In celebration of the upcoming Miramax Film, Shall We Dance?, Starz is launching a sweepstakes that will send one winner waltzing down the red carpet to the movie premiere. From now through Sept. 19, viewers can log on to www.starz.com to compete and ...
Newcastle Brown Ale has announced a nationwide fall sweepstakes, Best of Both Worlds, that will offer one winner two grand-prize trips, including Super Bowl weekend trip in Las Vegas with three friends and a Valentine's Day trip for two to the British ...
An action plan has been put in place to rebuild the Incentive Show after a steady decline in attendance by both attendees and exhibitors drew criticism from the Incentive Marketing Association. Donna Oldenburg, show director for VNU Expo, which produces ...
