Engagement

• Engagement

  People Tours Wal-Mart for Fall

  People Magazine brings Hollywood to Wal-Mart with a 20-market tour kicking off this month. The People Live Tour runs Aug. 5-Nov. 14, with two-day stops at 25 Wal-Mart Supercenters. Shoppers get a red-carpet experience via booths hosted by tour sponsors …

• Engagement

  Motorsports Hall of Fame Hits the Road

  Detroit’s Motorsports Hall of Fame of America announced today it will launch a unique, two-year traveling exhibit, set to premier during the Speedweek festivities just prior to the Daytona 500 in February. The mobile tour will create significant …

• Acquisition

  American Airlines Launches HP Vacation Sweeps

  American Airlines is launching a summer sweeps with Hewlett-Packard to help consumers capture vacation memories. From now through Aug. 15, customers can register at www.aa.com/promo for chances to win up to 50,000 AAdvantage bonus miles, as well as HP …

• Engagement

  Road Trip

  ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe’s message. Then on-the-street marketing joined the

• Acquisition

  Cross-pollinating

  Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

• Engagement

  Howdy, Pardners

  Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

• Engagement

  Pinheads Unite!

  With the 2004 Athens Olympic Games upon us, I’m reminded of my own brush with Olympic glory in 1984. Of all the things I’ve seen in thirty-two years in

• Engagement

  Show it Off!

  Nothing adds zing to a corporation’s trade show presence like a live and often very lively special event. So say design pros along with their savvy marketing

• Direct Marketing | Print

  Constructing a Marketing Tool Kit

  By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more

• Acquisition

  Kids’ Contest Focuses on Hometowns

  To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what’s cool where they live. After students have learned what makes their hometown …