Toyota and PepsiCo join The Home Depot as sponsors of The Contender, the latest reality TV project from Mark Burnett Productions. The show also will feature nonprofit KaBOOM!, a playground-building venture that Home Depot has sponsored for six years. ...
Baby prognosticators unite! MGM Television is sponsoring a one-of-a-kind contest for fans of the hit sci-fi show Stargate SG-1 to predict the exact time and date series' star Amanda Tapping will give birth to her first child. And the fan that makes the ...
Some 2 million viewers have entered a sweepstakes so far to win one of 20 sport vans being given away on Live with Regis and Kelly (Jan. 19, Xtra). General Motors and Buena Vista Studios have partnered to give away at least 20 2005 Pontiac Montana SV6 ...
Batman will soon be coming to a clothing rack near you. Raw-7 adds the Caped Crusader to its line of cashmere sweaters Warner Bros. Consumer Products and its licensees, Raw-7, Rocawear and Junk Food this week are unveiling the newest clothing line ...
Office Depot is leveraging its NASCAR sponsorship with a sweepstakes in an effort to acquire and retain small business customers. Participants can enter the sweepstakes by filling out a form at computer workstations in any one of Office Depot's more ...
The Federal Trade Commission has deemed it unnecessary to let viewers know that product placement in television shows may have been paid for and could be considered an "advertisement." But it did say that the commission will continue its policy of ...
When measuring the effectiveness of a promotion, the focus should always be on the incremental order activity that is generated by the promotion, according to Jim Wheaton, a principle with Chapel Hill, NC-based database solutions firm Wheaton Group. The overall order activity during the promotion’s “response window,” he says, is irrelevant.
Williams-Sonoma Updates with the New Year Williams-Sonoma's The Catalog for Cooks rang in the New Year by updating its catalog's cover designs. Cover photos are printed in full bleed, extending the images across the entire page. Previous photos were ...
Donny Deutsch and his ad agency play a big role in tonight's The Apprentice, as the teams are challenged to create TV commercials for a new Dove body wash. The teams, Magna and Net Worth, will meet Deutsch at his New York City headquarters, Deutsch, ...
Getting a little cabin fever? Sandals Resorts hopes so and is out with a multi-faceted campaign to get people to shake off the bitter winter chill with a visit to one of its sultry, white-sand beach resorts. Sandals Beaches entices consumers to its ...
