![KFC Innovation Lab](https://chiefmarketer.com/wp-content/uploads/2019/03/kfc_indiegogo_crowdfunding_campaign-300-160x125.png)
KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet
From rotating celebrity colonels to live-stream videos of colonel climbing cats, KFC comes out swinging once again from left-field with its marketing magic.
From rotating celebrity colonels to live-stream videos of colonel climbing cats, KFC comes out swinging once again from left-field with its marketing magic.
Marketers are turning to influencers with smaller audiences where brands can take a more thoughtful and nuanced approached to connect with those audiences.
At LeadsCon Las Vegas this week, Gordon Brott shared tips for getting your audience talking.
Real-time models are helping the Los Angeles Kings predict churn and improve retention with season ticket holders.
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.
Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.
Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.
With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping up a number of firsts around the wild March basketball season.
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.