Channel | Engagement

Are memes appropriate for B2B marketing? It all depends on who you’re targeting.

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.

As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values?

Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.

A newly revamped web presence is helping UL create a message of trust, a core value for the 125-year-old brand.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.

In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

The typical length of a B2B video is getting shorter, but viewers are watching longer, according to a new report from Vidyard.